Army Recruitment 2019

What do you think of the new Army Recruitment Campaign?

The campaign 'Your Army Needs You' has been designed to show the Army looks beyond young stereotypes and "sees people differently.

Based on the historic Your Country Needs You First World War poster featuring the stern-eyed British field marshal, the new billboards call out to "Me Me Me Millennials", "Class Clowns", "Binge Gamers", "Phone Zombies", "Snow Flakes", "Selfie Addicts" and say the army needs their potential and assets. These are named as their self-belief, spirit, drive, focus, compassion and confidence.

Screen Shot 2019 01 03 At 10 40 53

Got any questions?

Please, don't hesistate to get in touch. We're here to help you!

Email us at hello@cadetapprenticeships.co.uk or call Peter direct on 07946 522629.